Analytics & privacy
Last updated 10 November 2026
What Analytics measures
When Analytics is permitted, GSM Driving School uses Google Analytics to measure public website page views and clicks on telephone and WhatsApp links. The property’s standard enhanced measurement may also record interactions such as scrolling and starting a form; these do not confirm that an enquiry was completed. Google receives page and interaction information together with technical browser, device and cookie information. We use these measurements to understand website use and improve the information we provide.
Contact clicks are not completed enquiries
A telephone or WhatsApp click records only that the link was selected. It does not mean a call connected or a message was sent. The availability form prepares a WhatsApp message; it does not confirm an enquiry, so it is counted only as a WhatsApp click.
Information not sent to Analytics
We do not intentionally send names, email addresses, telephone numbers, postcodes, availability details or message contents to Google Analytics. Form entries are not used as Analytics event parameters. If you continue to WhatsApp, your message is handled by WhatsApp under its own privacy terms.
Your choices
Visitors in the UK and other consent regions are asked to accept or reject Analytics before it starts. You can change your choice at any time using “Analytics choices” in the website footer. Rejecting stops future Analytics measurement. A browser Global Privacy Control signal also keeps Analytics off, including when a previous acceptance was saved.
Google and advertising
Google Analytics is supplied by Google. This setup does not send enhanced-conversion customer details and does not itself import any event into Google Ads. Any future Google Ads import should accurately describe the measured action rather than treating a contact click as a completed enquiry.
Contact
Questions about this notice can be sent to gsmdrivingschool@outlook.com.